岗位职责/职位描述
Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
Produce Annual Sales & Marketing Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
Develop and manage the Sales & Marketing team, including annual goal setting for each member and ensure detail action plans are in place and executed by each individual
Develop strategies for each market segment; Leisure (TA,TO/ WHO, DMC), group (leisure & corporate), Events (wedding, automotive, finance, pharma, product launch, luxury brands/fashion) for the sales team to follow and maximise business opportunity
Manages the rooms revenue management function closely with the Reservations Manager and executes with agility the various revenue strategies required to deliver the budgeted revenues for rooms and villas. Implement aggressive tactical offers as needed.
Develops with the Marketing Executive all collateral required for each market segment to ensure Sales & Marketing team have the necessary tools to present and confirm business for the property. Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
Provides a professional, advisory support service to the General Manager
Develops partnerships within the local community and Shanghai to drive business to all areas of the resort.
Create and implement special programs/packages to achieve greater profitability through:
- Increasing average rate
- Increasing overall occupancy
- Increasing business volume during off-peak periods
- Increasing local Food & Beverage and Banquet Sales
Participate as an active member of the community through associations, memberships and other trade organizations
Hold weekly Monday morning Sales & Marketing meetings with the team to ensure action plans are being followed, objectives and targets are being met by the sales team
Hold a bi-weekly Sales & Marketing meeting with F&B, Spa HOD’s to continuously develop activities to drive business to the Spa and Restaurants.
Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
Work closely with the Dir of Communications to review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
Work closely with the Corporate Sales and Marketing personnel and implement corporate initiatives as directed.
Work with Human Resources on manpower planning and management needs
Work with Director of Finance in the preparation and management of the Department’s budget
