市场传讯部总监  [希尔顿]岗位编号：PR201915172511

RESPONSIBILITIES职责: • To plan, budget and execute overall marketing and communications plan, including media plans, publicity campaigns, public relations, partner marketing, etc. 负责计划，制定预算及实施市场传讯计划，包括媒体计划、宣传活动、公共关系、市场合作伙伴等。 • To identify and establish marketing partnership with luxury consumer brands and key financial institutions to organize upscale and brand-relevant events for the continual awareness of the hotel in the niche consumer market. 与奢侈品牌及主要金融机构建立市场合作关系，组织主流的品牌相关活动来持续性的建立酒店在消费市场中的地位。 • To plan, budget and execute the hotel’s advertising campaigns. 负责酒店广告活动计划、预算及执行。 • To develop good business relations with the media (print, broadcast, web, etc) and implementation of the hotel’s publicity campaign. 与媒体保持良好的商业关系（印刷、广播、网站等），展开酒店宣传活动。 • To coordinate and implement a communications plan for the hotel’s activities and promotions in coordination with various revenue-generating departments in the hotel (i.e. sales, food and beverage, spa, etc.) 结合酒店内不同的预算支出部门（如：销售、餐饮、SPA等）制定酒店活动及推广的传讯计划。 • To manage a complete, targeted database and direct mail campaigns to promote the hotel’s business. 负责完善目标数据库，并且通过直投、直邮来推广酒店的生意。 • To provide overall supervision of production of hotel printed materials to ensure compliance with Waldorf Astoria brand guidelines. 负责统一监管酒店印刷品的生产，确保与华尔道夫品牌相符。 • To monitor and control expenses based on approved Sales and Marketing budget. 在批准的市场销售部预算上，控制支出费用。 • To manage hotel standalone bilingual website, via content management system. 通过内容管理系统，管理酒店独立的双语网站 • To manage all e-commerce communications in line with Waldorf Astoria policy. To oversee implementation of online marketing activities. 根据华尔道夫酒店管理所有网络商业沟通。监管在线市场活动的操作。 • To coordinate and implement various hotel projects in liaison with other hotel departments and/or outside organizations/government bureaus. 与酒店其它部门和/或酒店外部组织/政府联络，统一落实不同的酒店市场项目。 • To assist in the preparation of an annual hotel marketing plan based on the hotel's Revenue Plan. 根据酒店效益计划，协助准备酒店年度市场计划。 • To supervise Public Relations Manager in executing media and pr plans, as well as organizing niche customer events based on the marketing and communications strategies 监督公关经理制定媒体公关计划，安排特定客户宴会、活动及传讯计划。 • To supervise the activities of the Graphic Designer and ensure all work requests are executed in a timely manner and conform to Waldorf Astoria brand guidelines. 监督美工的工作，确保所有工作都及时完成并且符合华尔道夫品牌。

OTHERS其他 • Leadership qualities in managing cross-departmental coordination 与其他部门的协调能力

SPECIFICATIONS资质: • University graduate 大学文凭 • Experience in marketing and communicating with Chinese consumers 有针对中国市场消费的市场传讯经验 • Experience in brand marketing and strategizing, in particular luxury brand within the hotel or FMCG industry 有相关的品牌市场策略经验者优先，尤其是高端酒店、奢侈品牌或快速消费品行业 • Well versed in presentation skills 发表演示能力强 • Effectively bilingual in English and Chinese 精通中英文