万豪国际集团旗下西安威斯汀大酒店荣幸地宣布任命折晓莉女士（Susan She）为市场销售总监，全面负责市场推广、数字营销、销售策略制定及客户关系管理等核心业务。折晓莉女士拥有超过20年的国际品牌酒店从业经验，先后在万豪、洲际等国际酒店集团旗下多家豪华及奢华品牌酒店任职，积累了丰富的品牌运营、团队管理及客户资源整合经验。
她擅长结合区域市场特性制定差异化营销策略，帮助酒店在竞争激烈的市场中迅速建立品牌辨识度并实现盈利目标。其专业能力多次获得集团内部"年度优秀管理者""销售业绩突出贡献奖"等荣誉。在加入西安威斯汀大酒店之前，折晓莉女士担任珠海中海万丽酒店市场销售总监，从筹开到酒店运营期间带领团队实现了酒店营收连续三年增长，成功打造了多个具有区域和全国影响力的品牌营销活动。
此次履新，她将凭借其卓越的行业洞察力与丰富的管理经验，对市场前瞻性的判断和数据引擎，带领西安威斯汀大酒店市场销售团队开启全新发展篇章。她表示将带领团队深度挖掘古城文化内涵，将威斯汀品牌的健康理念与西安的历史文化、美食特色相结合，打造一系列具有独特记忆点的产品与活动。加强与本地文商旅的跨界合作，拓展客源渠道，提升酒店在商务会议、高端度假等细分市场的竞争力，为宾客带来更加多元化的入住体验。
The Westin Xi`an is pleased to announce the appointment of Susan She as Director of Sales and Marketing.Susan will oversee core business areas including marketing promotion, digital marketing, sales strategy development and customer relationship management.With over 20 years of experience in international branded hotels, Susan has held key positions across luxury and upper upscale hotels under Marriott International and IHG Hotels & Resorts, gaining extensive expertise in brand operations, team leadership and customer resource integration.
She excels at formulating differentiated marketing strategies tailored to regional market dynamics, enabling hotels to rapidly build brand awareness and achieve profitability in highly competitive markets. Her outstanding performance has earned her multiple internal awards, including “Outstanding Manager of the Year” and “Outstanding Contribution to Sales Performance Award.” Prior to joining The Westin Xi'an, Susan served as Director of Sales and Marketing at Renaissance Zhuhai, where she led her team to achieve three consecutive years of revenue growth during the pre-opening and operational phases and successfully launched numerous high-impact brand marketing campaigns with regional and national influence.
In her new role, she will leverage her exceptional industry insight, rich management experience, forward-thinking market vision, and data-driven capabilities to lead The Westin Xi'an’s marketing and sales team into a new era of growth. She emphasized that her team will deeply explore the cultural heritage of the ancient city, integrating the Westin brand's wellness philosophy with Xi’an’s history, culture, and culinary features to create distinctive products and experiences. By strengthening cross-sector collaborations with local cultural, commercial, and tourism partners, expanding guest acquisition channels, and enhancing competitiveness in segments such as business meetings and high-end leisure travel, she aims to deliver more diversified and memorable experiences for guests.
